Bord Bia, Origin Green

Bloom Festival

Phoenix Park, Dublin 8

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Bloom in the Park is a large outdoor event held annually in Phoenix Park Dublin. It was launched in 2006 to promote horticulture and showcase garden design, plants, construction and gardening as a hobby. The annual event features numerous creative garden and plant displays to inspire and excite the public about garden design. Due to Bord Bia's wider remit across food, drink, agriculture and horticulture the event has developed to engage the public with artisan and Bord Bia Quality Assured food, Ireland's top chefs and cooks, and learning more about Irish fruit vegetable production.

 

We designed and built the Bord Bia Food Village, which spanned over 6,400 sqm and has proved to be a great success at the event over the last few years.

For the 10th annual Bloom in the Park Festival, June 2016, Exhibit got the opportunity to create a unique and interactive outdoor exhibition space for Bord Bia's Origin Green sustainability programme. 

 

Origin Green is an initiative created by Bord Bia that has helped thousands of farmers, fishermen and food producers to make real changes in sustainable production. 

Origin Green is the first programme of it's kind in the world. By 2050 the world's population will have grown by 2.5 billion and it will face the challenge of feeding its people with much greater pressure on land, water and resources. At Bloom 2016 Origin Green wanted to demonstrate who they are and what they do, while also addressing the issues of sustainability and future food production, through a series of interactive displays and activities.  

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The space was designed not only to provide an engaging experience but to adapt to it's environment. The marquee was designed so that it could be opened or closed depending on the weather. Tactile surfaces, interactive structures, games and digital media are integrated with bold, colourful typography and infographics throughout the space. Every aspect of the space was designed with a broad ranging audience in mind.